Due to the heat and potential inclement weather this afternoon, Butterflies & Blooms is closed for the remainder of the day. It will reopen at 10 am on Sunday, July 12. The Garden is open 9 am-8 pm daily (except Thursdays, 9 am-4:30 pm) through August 31. Garden grounds are open, but access to buildings is limited. See details below.

Privacy Policy

This website is owned and operated by Green Bay Botanical Garden, Inc. (“GBBG”), a Green Bay nonprofit organization devoted to connecting people with plants in an environment that engages, inspires and refreshes. We operate this website ( and we take your privacy very seriously. We are committed to respecting and protecting the privacy of visitors to our website. If you have any questions, comments or requests regarding this policy or the information practices of GBBG, please contact us using the contact information below.

This privacy policy identifies and describes the way GBBG uses and protects the information that we may collect about individuals who use this website. This policy may be changed or updated as necessary.

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE GBBG’S WEBSITE OR PROVIDE GBBG WITH YOUR PERSONAL INFORMATION. Your use of GBBG’s website indicates your acceptance of this policy and of the collection and use of your personally identifiable information in accordance with this policy.


We may collect different types of personal and other information based on your use of our products and services and our relationship with you. Personal information we may collect includes contact information such as your name, phone number, email address, city, state, country and zip code. Certain transactions may require you to input other personal information such as credit card numbers (see information below about security measures used to protect credit card information). If you apply to volunteer, you may optionally enter other personal information such as special skills and employment information. If you apply for membership, you may optionally enter certain personal information for those you include on your membership. We may ask you to provide us with information regarding your personal or professional interests, demographics, experience with our programs and more detailed contact preferences.

We may conduct surveys, contests, promotions on the website or social media and we may give you the opportunity to participate in these. Participation may require that you submit certain personally identifiable information to GBBG, and we will collect and store this information. However, your participation is strictly voluntary and is not required to continue to use the website, applications and services, therefore you have a choice whether or not to submit this information.


When you visit our website, we may collect certain information by automated means. For example, our systems may collect information about your activity on the website (such as pages you visit, address of a referring website (if any), identifiers for your mobile device, geographic location information and Internet Protocol address) for a number of purposes. Such information is collected using automated technologies such as cookies. A “cookie” is a text file that our website would send to your computer or mobile device to identify your browser or to store information or settings in your browser. We may use this automatically-collected information to track engagement with our website. We also use this information to operate, maintain and manage our website. If you would like to avoid cookies, view our site in “privacy mode” or change the settings in your browser to not accept cookies. Click on the “Help” section of your browser to learn how to change your cookie preferences.

We use Google Analytics and Hotjar to gather anonymous analytics and statistics about our website and how it is being used by our visitors so we can improve our website. Our web server may collect and log the domain names, Internet Protocol addresses, types of web browsers and certain clickstream data of visitors to the website.


We may use the personal information we collect in a variety of ways, including to:


We will only share the personal data you provide online with other entities or business partners who are acting on our behalf for the uses described here. For example, when processing payment for a transaction, GBBG may provide your personal information to a third-party payment processor. GBBG does not sell or trade your personal information with third parties. We may be required to share your personal information for purposes such as complying with court orders or law enforcement; assisting with identity verification, and to prevent fraud and identity theft; selling GBBG assets; or enforcing our agreements and property rights.


We don’t knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child’s parent or legal guardian. If we become aware that we have inadvertently received personal information provided by a visitor under the age of 13 without permission from a parent or legal guardian, we will delete the information from our records. A child’s parent or legal guardian can also request that the personal information of their child be deleted from our records.


We are concerned about ensuring the security of your personal information. Your personal information is collected and stored in a secure cloud database. Information that you submit for your sole personal use through GBBG’s services and applications is encrypted to prevent unauthorized access, and GBBG does not access the unencrypted information without your permission. We use industry-wide, standard, commercially reasonable efforts to protect your personal information from access, loss, misuse, alteration or destruction by any unauthorized party. These include physical, electronic and managerial procedures to safeguard and secure the information we collect. There is no 100% secured platform available in the industry and we cannot guarantee the security of the information, nor can we guarantee that information you supply in connection with use of the website will not be intercepted while being transmitted to us over the Internet or wireless communication. Any information you transmit to the website is at your own risk. We do not promise, and you should not expect, that your personal information or private communications will always remain private.

If you make an online purchase with us through use of a credit card, we encrypt your credit card number. Where you use a GBBG service or application to store your personally identifiable information for access only by you, and where the information is not submitted to GBBG in order to obtain access to GBBG’s services or applications, such personally identifiable information is encrypted and password-protected and accessible only by you. If we need to mail something to you, we must share your name and address with a mailing company.


We do not honor do-not-track signals from browsers or other consumer choice mechanisms regarding the collection of behavioral tracking data.


We may offer links to sites that are not operated by GBBG. If you visit one of those linked sites, you should review its privacy and other policies. We are not responsible for the policies and practices of other companies.


GBBG uses a variety of social media options to communicate and interact with consumers, and has links to certain social media providers available on its website. When interacting with a GBBG presence on those social media websites, you may opt to reveal certain personal information. We may collect the personal information that you make available to us on that page or account, including any information you have made public in connection with that social media service. Any personal information you have chosen to share on any GBBG social media pages will be visible to persons visiting those pages, and privacy on those pages is governed by the privacy policies of those social media companies. Other than to respond to posts, answer questions or share tagged location photos, GBBG will not use personal information provided on its social media pages without permission from you.


GBBG or third parties that it uses may contact you by email or other means at an address that you have provided to us. If you do not want to receive an email from us, please “unsubscribe” through the link that is included in our emails. If you do not want to receive mailings, simply tell us when you give us your personal information or follow the directions to remove your name from our mailing list.


The personal information we collect and other information you submit is stored and processed on computers in the United States. Your personally identifiable information may be transferred to, stored and processed in a country other than the one in which it was provided, including into the United States. By communicating electronically with us, you acknowledge and consent that your personal data is being processed in this way.


We welcome any questions, comments or complaints you may have regarding this privacy policy. Please contact us at or at Green Bay Botanical Garden, 2600 Larsen Rd, Green Bay, WI 54303.